Military Systems Group Unveils New Branding Initiatives

06/01/2011

Military Systems Group, the industry’s leading manufacturer of weapons mounting solutions, has recently announced a number of marketing and branding efforts for 2011 and beyond.

One of the first – and most noticeable – steps is a change in how the company uses its name, from the abbreviated “MSG” to Military Systems Group.  According to James Johnson, Sales Director, the full name better identifies who the company is and what it does.

“Overall, we feel like it’s time to modernize the brand and breathe new life into it,” Johnson said.  “And the most obvious first step is using our full name to identify our culture and our mission.”

Johnson added, “We’ve been honored to provide mounting solutions to soldiers on the ground, in the air, and on the water in places where men and women are currently serving.  So we feel a connection to missions currently being undertaken. 

“Updating the elements of our marketing side is just a logical complement to that.”

Another example of how the company’s branding is evolving is its logo.  Throughout its history of more than 25 years, the eagle has been the dominant graphic symbol.  Today, its new logo and corporate identity still utilize the eagle but place it against the backdrop of a shield.  This traditional symbol of strength and protection better demonstrate Military System Group’s products and their purpose, according to Johnson.

“We’re excited about the new branding for the company,” Johnson said.  “It builds on our rich legacy, while giving us an exciting platform for the future.”

Founded in 1984 by Pony Maples and Kay Horton, Military Systems Group designs and manufactures weapon mounting solutions that enable troops on the ground, in the air, and on the water to use their weapons with optimum efficiency.